LaCroix
“No Spikes. No Slumps.”
Integrated Visual Narrative Campaign
The LaCroix campaign explores how a zero-sugar beverage can position itself as the confident alternative to overly sweet drinks. Built around the platform “No Spikes. No Slumps.” the campaign reframes sparkling water as a steady, unfiltered choice for people who prefer clarity, balance, and energy without the crash.
SOCIAL—Instagram Grid
Designed using ChatGPT and Google Gemini
OOH—Bus Shelters
Designed using ChatGPT, Google Gemini, Adobe Illustrator, and Canva
OOH—Billboards
Designed using ChatGPT, Google Gemini, Adobe Illustrator, and Canva
VIDEO—TV Spot
Designed using ChatGPT, Google Gemini Nano Banana, Google Flow Veo, and Adobe Premiere Pro
A living room escalates from subtle tension to full chaos before abruptly resetting to calm, with LaCroix as the only constant anchoring the shift from overstimulation
to control.