LOST BOYZ
Brand Debut
Brand System
LOST BOYZ is a self-development brand designed for young men navigating identity, purpose, and personal growth. The project explores how brand strategy, storytelling, and product design can transform reflective practices into an engaging lifestyle system centered on self-awareness, accountability, and building stronger direction in life.
LOST BOYZ WORKBOOK
A structured self-development workbook designed for daily use, not passive reading. Guided prompts build clarity through repetition and reflection. It acts as the entry point into the LOST BOYZ system, connecting individual action to a shared community where progress is visible, discussed, and reinforced over time.
RETAIL— Flagship Store in Austin, TX
Designed using ChatGPT, Adobe Illustrator, Midjourney, Canva and Adobe Photoshop.
OOH—Billboards
Designed using ChatGPT, Adobe Illustrator, Midjourney, Canva, and Adobe Photoshop.
SOCIAL—Instagram Carousel
Designed using ChatGPT, Adobe Illustrator, Midjourney, and Canva,.
RETAIL—Merchandise
Designed using ChatGPT, Midjourney, Adobe Illustrator, Printful, and Canva.
Cotton Pull-Over Hoodie, white with beige DTG logo
Iron-On Patch, maroon embroidered logo
Cotton Pull-Over Hoodie, black with beige DTG logo
Crossbody Bag, embroidered
Waffle-Knit Beanie, black with embroidered logo
Kiss-Cut Sticker Sheet
Waffle-Knit Beanie, burnt orange with embroidered logo
Stainless Steel Water Bottle